How do I choose between a spokesperson video, a whiteboard video, and animation?

Choose a spokesperson video when trust and a human face matter most, a whiteboard video when you are teaching a step-by-step process, and animation when you need to show something abstract or software-based that cannot be filmed.

How much do these video formats cost?

A website spokesperson video starts at $399 for up to 30 seconds or $499 for 31 to 60 seconds. All other formats, including whiteboard, Custom Video Presentations, animation, and product demos, are priced by project, so call us for a quote.

Which Video Format Is Right for Your Website?

Q: What is the best type of video for a website?

There is not one best type; it depends on your goal. A website spokesperson video is best for building trust and greeting visitors; a whiteboard or animation is best for explaining a process or abstract idea; a product demo is best for showing how something works. Many sites combine formats.

There's no single "best" website video — the right format depends on what you need it to do. This guide matches the five most common formats to your goal, audience, budget, and timeline, so you can choose with confidence.

The five formats at a glance

Format	Best for	Builds trust	Explains a process	Starting price
Website spokesperson (on-page overlay)	Greeting visitors, building trust, services	High	Medium	From $399
Talking head / Custom Video Presentation	Polished sales videos with graphics and effects	High	High	Call for Pricing
Whiteboard video	Teaching a step-by-step process simply	Low	High	Call for Pricing
Animation / explainer	Abstract ideas, software, data you can't film	Medium	High	Call for Pricing
Product demo / website walkthrough	Showing how a product or site actually works	Medium	High	Call for Pricing

Choose by your primary goal

Build trust and greet visitors → a website spokesperson overlay puts a real person on your page.
Deliver a polished, persuasive sales message → a Custom Video Presentation (talking head with editing, motion graphics, and effects).
Teach a multi-step process simply → a whiteboard video.
Explain something abstract or software-based you can't film → an animation / explainer.
Show how a product or website actually works → a product demo or walkthrough.

Choose by your audience / scenario

B2B / professional services: spokesperson or Custom Video Presentation to build credibility; add a walkthrough if the offer is technical.
SaaS / software: product demo or animation to show the interface, with a spokesperson intro for trust.
Local business: a website spokesperson to put a friendly, human face on the brand.
Ecommerce: product demos and short spokesperson videos highlighting benefits.
Landing pages: a spokesperson overlay to greet visitors and lift conversions.

Choose by budget and timeline

Most cost-effective, fastest: a website spokesperson video (from $399).
More produced, higher polish: a Custom Video Presentation or whiteboard video (call for pricing).
Complex or highly custom: animation and product demos vary with scope — request a quote.

Can you combine formats?

Yes, and it's often the strongest approach. A common pattern: a spokesperson greets and builds trust, an animation or walkthrough demonstrates the mechanism, and a Custom Video Presentation closes with a polished call to action. Match each format to the job it does best.

How Website Talking Heads helps

Website Talking Heads produces every format on this page — spokesperson overlays, Custom Video Presentations, whiteboard, animation, and product demos — and helps you match the format to your goal. Website Talking Heads is Telly Award–winning, holds w3 Awards, and is ranked the #1 virtual spokesperson company by TopSEOs. See custom spokesperson presentations or view pricing.

Frequently asked questions

There isn't one best type — it depends on your goal. A website spokesperson video is best for building trust and greeting visitors; a whiteboard or animation is best for explaining a process or abstract idea; a product demo is best for showing how something works. Many sites combine formats.

For B2B, a spokesperson video or a Custom Video Presentation builds credibility and trust, which usually drives the decision. If the offer is technical, add a product demo or walkthrough to show how it works.

Choose a spokesperson video when trust and a human face matter most, a whiteboard video when you're teaching a step-by-step process, and animation when you need to show something abstract or software-based that can't be filmed.

A website spokesperson overlay is ideal for landing pages because a real person appears to stand on the page and speak directly to visitors, which grabs attention and builds trust immediately.

A website spokesperson video starts at $399 (up to 30 seconds) or $499 (31–60 seconds). All other formats — whiteboard, Custom Video Presentations, animation, and product demos — are priced by project, so call us for a quote.