Which Video Format Is Right for Your Website?
There's no single "best" website video: the right format depends on what you need it to do. This guide matches the six most common formats to your goal, audience, budget, and timeline, so you can choose with confidence.
The six formats at a glance
| Format |
Best for |
Builds trust |
Explains a process |
Starting price |
| Website spokesperson (on-page overlay) |
Greeting visitors, building trust, services |
High |
Medium |
From $399 |
| Talking head / Custom Video Presentation |
Polished sales videos with graphics and effects |
High |
High |
Call for Pricing |
| Video Sales Letter (VSL) |
Long-form persuasion: selling an offer or booking calls on a sales page |
High |
High |
Call for Pricing |
| Whiteboard video |
Teaching a step-by-step process simply |
Low |
High |
Call for Pricing |
| Animation / explainer |
Abstract ideas, software, data you can't film |
Medium |
High |
Call for Pricing |
| Product demo / website walkthrough |
Showing how a product or site actually works |
Medium |
High |
Call for Pricing |
Choose by your primary goal
- Build trust and greet visitors → a website spokesperson overlay puts a real person on your page.
- Deliver a polished, persuasive sales message → a Custom Video Presentation (talking head with editing, motion graphics, and effects).
- Teach a multi-step process simply → a whiteboard video.
- Explain something abstract or software-based you can't film → an animation / explainer.
- Show how a product or website actually works → a product demo or walkthrough.
Choose by your audience / scenario
- B2B / professional services: spokesperson or Custom Video Presentation to build credibility; add a walkthrough if the offer is technical.
- SaaS / software: product demo or animation to show the interface, with a spokesperson intro for trust.
- Local business: a website spokesperson to put a friendly, human face on the brand.
- Ecommerce: product demos and short spokesperson videos highlighting benefits.
- Landing pages: a spokesperson overlay to greet visitors and lift conversions.
Choose by budget and timeline
- Most cost-effective, fastest: a website spokesperson video (from $399).
- More produced, higher polish: a Custom Video Presentation or whiteboard video (call for pricing).
- Complex or highly custom: animation and product demos vary with scope: request a quote.
Can you combine formats?
Yes, and it's often the strongest approach. A common pattern: a spokesperson greets and builds trust, an animation or walkthrough demonstrates the mechanism, and a Custom Video Presentation closes with a polished call to action. Match each format to the job it does best.
How Website Talking Heads helps
Website Talking Heads produces every format on this page: spokesperson overlays, Custom Video Presentations, whiteboard, animation, and product demos: and helps you match the format to your goal. Website Talking Heads is Telly Award–winning, holds w3 Awards, and is ranked the #1 virtual spokesperson company by TopSEOs. See custom spokesperson presentations or request a quote.
Frequently asked questions
What is the best type of video for a website?
There isn't one best type: it depends on your goal. A website spokesperson video is best for building trust and greeting visitors; a whiteboard or animation is best for explaining a process or abstract idea; a product demo is best for showing how something works. Many sites combine formats.
What kind of marketing video works best for a B2B website?
For B2B, a spokesperson video or a Custom Video Presentation builds credibility and trust, which usually drives the decision. If the offer is technical, add a product demo or walkthrough to show how it works.
How do I choose between a spokesperson video, a whiteboard video, and animation?
Choose a spokesperson video when trust and a human face matter most, a whiteboard video when you're teaching a step-by-step process, and animation when you need to show something abstract or software-based that can't be filmed.
What's the best video format for greeting visitors on a landing page?
A website spokesperson overlay is ideal for landing pages because a real person appears to stand on the page and speak directly to visitors, which grabs attention and builds trust immediately.
How much do these video formats cost?
A website spokesperson video starts at $399 (up to 30 seconds) or $499 (31–60 seconds). All other formats: whiteboard, Custom Video Presentations, animation, and product demos: are priced by project, so call us for a quote.
What is a VSL (Video Sales Letter) and when should I use one?
A Video Sales Letter is a long-form persuasive video that walks a viewer through a structured sales argument: problem, solution, proof, and offer: to sell a product or book a call. Use one on a sales or landing page when you need to persuade at length and drive a single action, which makes it especially effective for higher-ticket offers and funnels.